How to wash jeans

Jeans are highly durable, and indigo dye possesses inherent antibacterial properties; ordinary jeans only need to be washed after being worn five to ten times.

Washing

① Turn inside out to prevent friction and snagging. ② Cold water wash denim—heat causes fading and shrinkage. ③ Use a gentle cycle or hand wash embroidered jeans; avoid aggressive agitation. ④ Use mild detergent; no bleach, no fabric softener. ⑤ Wash less often—spot-clean whenever possible. ⑥ Never wring or twist; press gently to remove water.

Drying

① No tumble dry—heat causes shrinkage, distortion, and loosened embroidery threads. ② Air dry denim flat or hang dry, away from direct sunlight. ③ Reshape while damp; gently smooth back to its original shape.

Ironing

① Fold, don't hang—hanging stretches denim.
② Keep embroidered side up or separated with cloth to prevent friction.
③ Use breathable cotton bags or simply fold.
④ Store away from sunlight in a dry place.

STORAGE

① Fold, don't hang—hanging stretches denim.
② Keep embroidered side up or separated with cloth to prevent friction.
③ Use breathable cotton bags or simply fold.
④ Store away from sunlight in a dry place.

Jacquard denim and embroidered streetwear represent AXIS's commitment to craft. Care for them well, and they will stay with you longer.